Product/Service Strategy

Most companies recognize that new products and services are the lifeblood of the future - and that it is imperative to maintain an abundant pipeline of product and service concepts that range from line extensions to breakthroughs. The challenge is a formidable one: extend existing products to maximize their contribution throughout their lifecycle while concurrently introducing compelling new offerings that may potentially cannibalize the existing portfolio or create new categories of growth.

We at Studio AUM help organizations across industries face common challenges related to driving new product, service and category innovation. We work closely with our clients to identify promising opportunity areas and move beyond massive amounts of consumer data to gain meaningful insights.

We help translate these insights into breakthrough business concepts and help them prioritize and select the most promising opportunities. We champion and defend fragile ideas through the innovation process and build the organizational alignment required for successful execution. We offer research led innovative solutions including:

  • New Product Development Process
  • Market Research
  • Product Definition
  • Pricing
  • Competitive Analysis
  • New Product Launch
  • Product Life Cycle Management